Investing is more accessible than ever, thanks to the proliferation of investing apps that cater to every type of investor, from beginners to seasoned professionals. These apps offer everything from automated investing and robo-advisors to direct stock trading and crypto investments—all at your fingertips. With so many choices, it can be challenging to pick the right one. That’s where we come in. We’ve compiled a list of the best investing apps in 2025 to help you navigate the digital investment landscape.
Why Use an Investing App?
Before diving into our top picks, let’s discuss the essential features that make an investment app worth considering:
- User-Friendly Interface: A streamlined, intuitive interface is crucial, especially for beginners who are new to investing.
- Low Fees: Look for apps with transparent and minimal fees to maximize your returns.
- Range of Investment Options: Apps that offer a diverse range of assets—stocks, ETFs, mutual funds, cryptocurrencies—provide greater flexibility.
- Research Tools: Advanced charts, market news, and educational resources can enhance your investment strategy.
- Security Features: Ensure the app has strong security measures to protect your financial information.
Whether you’re saving for retirement, looking to dabble in day trading, or just want a hands-off approach to growing your money, there’s an app tailored for you.
Best Investing Apps of 2025
Best for Low-Cost ETF Investing
Key Features:
- ETF-Focused Platform: InvestEngine specializes in exchange-traded funds (ETFs), offering a wide range of diversified investment options.
- Automated and DIY Portfolios: Choose between automated portfolios managed by experts or a DIY option for full control over your investments.
- No Platform Fees: InvestEngine doesn’t charge any platform fees for DIY investing, making it one of the most cost-effective options.
Fees:
- DIY Investing: No platform fees.
- Managed Portfolios: 0.25% annual management fee.
Best For: Investors looking to build a diversified portfolio of ETFs at low cost.
Pros:
- No platform fees for DIY investing.
- Tax-efficient accounts, including ISAs.
- Automated rebalancing for managed portfolios.
Cons:
- Limited to ETFs (no stocks, crypto, or mutual funds).
- Managed portfolios may lack customization.
Description:
InvestEngine is a standout platform for investors who prefer ETFs due to its simplicity, low fees, and flexibility. Whether you want a hands-off approach with managed portfolios or complete control through DIY investing, InvestEngine provides a cost-effective way to grow your wealth. It’s especially appealing to those seeking tax-efficient investing with ISA options, making it a great choice for UK-based investors. However, its focus on ETFs may not appeal to those looking for a broader range of assets like individual stocks or cryptocurrencies.
Best for Social and Crypto Investing
Key Features:
- Social Trading Platform: eToro allows users to follow and copy the investment strategies of successful traders with its unique CopyTrader feature.
- Diverse Asset Range: Offers a variety of investment options, including stocks, ETFs, cryptocurrencies, commodities, and forex.
- Crypto Wallet: Provides a built-in crypto wallet for secure cryptocurrency storage and trading.
Fees:
- Commission-free stock and ETF trading.
- Spreads on cryptocurrencies and other assets vary.
Best For: Beginners and intermediate investors interested in social trading, cryptocurrency, and global markets.
Pros:
- CopyTrader feature makes investing accessible for beginners.
- Broad range of assets, including an extensive cryptocurrency selection.
- User-friendly interface designed for both mobile and desktop.
Cons:
- Spreads can be high for crypto and forex trading.
- Limited research tools for advanced traders.
Description:
eToro combines the worlds of investing and social networking, making it one of the most unique platforms on the market. With its CopyTrader feature, beginners can mimic the strategies of seasoned investors, while more experienced traders can explore a diverse array of assets, including stocks and cryptocurrencies. It’s a great choice for those looking to diversify their portfolios or start trading crypto, but its higher spreads may not appeal to cost-conscious investors. Overall, eToro is an innovative platform that bridges the gap between social interaction and modern investing.
Best for Commission-Free Trading with a Global Reach
Key Features:
- Commission-Free Trading: Trade stocks, ETFs, and fractional shares without paying commissions or fees.
- Wide Asset Selection: Offers access to a range of stocks, ETFs, forex, and commodities, covering both global and UK markets.
- Practice Mode: Includes a free demo account for users to hone their trading skills before investing real money.
Fees:
- No commission on stocks and ETFs.
- Currency conversion fee of 0.15% for trades in non-base currencies.
Best For: Beginners and cost-conscious investors seeking a simple, commission-free trading experience.
Pros:
- No fees on stock or ETF trading.
- Fractional shares make it accessible for small investors.
- Easy-to-use mobile and desktop platform.
Cons:
- Limited research and advanced trading tools.
- No cryptocurrency trading options.
Description:
Trading 212 is an excellent choice for beginners and budget-conscious investors looking for a simple, commission-free platform to start their investing journey. With its user-friendly interface and the ability to trade fractional shares, it’s highly accessible to new investors. The free demo account is an added bonus, allowing users to practice risk-free before committing real money. While it lacks advanced tools and cryptocurrency options, Trading 212 remains a strong option for those focusing on stocks, ETFs, and global market access.
Best for Long-Term, Low-Cost Investing
Key Features:
- Industry-Leading Index Funds: Vanguard is renowned for its low-cost index funds and ETFs, ideal for long-term investors.
- Retirement Accounts: Offers a variety of retirement options, including IRAs, with tools to help you plan for the future.
- Low Expense Ratios: Vanguard’s funds come with some of the lowest expense ratios in the industry, helping you keep more of your returns.
Fees:
- $0 commission on Vanguard funds and ETFs.
- Annual account service fee: $20 (waived for electronic statements or balances over $10,000).
Best For: Long-term investors seeking low-cost funds and a focus on retirement planning.
Pros:
- Extremely low-cost funds and ETFs.
- Strong reputation for investor advocacy and transparency.
- Tools and calculators for retirement and investment planning.
Cons:
- Limited trading features for active traders.
- Platform interface can feel outdated compared to competitors.
Description:
Vanguard has built its reputation as a go-to platform for low-cost, long-term investing, particularly through its extensive lineup of index funds and ETFs. It’s an excellent choice for investors focused on growing wealth steadily over time, whether through taxable accounts or tax-advantaged retirement options like IRAs. While its platform isn’t tailored for active traders or those seeking a modern, app-based experience, its cost-efficiency and long-term focus make it a top pick for those prioritizing financial stability and retirement planning.
What to Look for in an Investing App
Choosing the right investment app depends on your individual goals and investing experience. Here are some factors to consider:
- Fees: Look for apps with low or no trading fees.
- Investment options: Make sure the app offers the types of investments you’re interested in (e.g., stocks, ETFs, crypto).
- Usability: The interface should be user-friendly, especially if you’re a beginner.
- Research and educational tools: Beginners may benefit from apps with integrated educational resources.
- Automated features: If you prefer a hands-off approach, look for apps that offer robo-advisors or automatic investing features.
Investing Tips for App Users
- Start small: Many apps allow you to start with just a few dollars.
- Diversify your investments: Spread your money across different assets to minimize risk.
- Utilize educational resources: Take advantage of tutorials, articles, and videos provided by the app.
- Set clear goals: Whether it’s retirement, buying a house, or building wealth, having clear goals helps guide your investment strategy.
Final Thoughts
The best investing apps of 2025 provide a variety of features to cater to investors of all levels. Whether you’re looking for a hands-off approach with automated investing or want to dive into the details with real-time trading tools, there’s an app for you. As you explore these options, consider your own financial goals, risk tolerance, and the level of control you want over your investments. With the right app, investing can become an integral and seamless part of your financial journey.
Disclaimer: Your capital is at risk when you invest. I am not a financial advisor nor do I claim to be one. This should not be taken as financial advice. My content is for educational purposes only and I am simply sharing my own personal experience.
